Lucy Zilberkweit is an outstanding PR talent. I have worked with her over the past 10 years  promoting subjects as diverse as major television investigations and a Cambridge University College.

She has a sensitive understanding of how organisations, events and films should be promoted and unrivalled contacts. She is respected by journalists who trust her judgement on whether a story is one which would be of interest to their specific audiences. She never overpromises either to clients or journalists.

She copes brilliantly with fast-moving stories and is always calm in an emergency. She is excellent with nervous participants.

If Lucy is on board, I always feel confident there will be a successful publicity campaign positioned perfectly to the subject.

Dorothy Byrne, President of Murray Edwards College, Cambridge and Former Head of News and Current Affairs at Channel 4.

 I had the absolute pleasure of working with Lucy on a highly controversial and complex series that required a strategic and sensitive PR approach. From the outset, her professionalism and expertise shone through. She successfully secured high-profile coverage, ensuring the series was discussed across major newspapers, radio stations, and key media platforms positioning the series in a way that sparked debate while maintaining its integrity.

Above all else, Lucy is an absolute joy to work with. She brings boundless enthusiasm, creativity, and a calm, can-do attitude to every challenge. No request was ever too big or small, and she consistently went above and beyond to ensure the series had the impact it deserved.

I wouldn’t hesitate to work with Lucy again and highly recommend her to anyone looking for a PR professional who can deliver outstanding results, even in the most challenging media landscapes.

Emma Young, Executive Producer

I have worked with Lucy on various projects for more than a decade and consider her to be one of most proactive and creative PRs out there. Lucy worked with us most recently on ‘It’s Showtime’ - a prime-time feature length documentary for ITV, about eight blokes from the North East who bought a cheap racehorse for a bit of fun and then it started winning. Lucy secured major stories in every newspaper, interviews on key radio shows and even managed to get three of the lads and the horse itself on This Morning. Lucy’s acute understanding of what is required to support a project, her ability to immediately make any contributor feel at ease, as well as her input and enthusiasm for each project make her invaluable as far as I’m concerned.

Tania Alexander, CEO, Echo Velvet

Lucy possesses an unparalleled understanding for what makes a project cut through - from designing the overall strategy, to shaping news pitches to knowing the right decision makers to get onside. Our debut BBC film made a lot of positive noise, the catalyst was Lucy's ability to expertly connect our documentary with the right audiences in smart and creative ways.

Jamie Roberts, Emmy Award winning Director, HOYO Films

It has been brilliant to work with Lucy on a variety of campaigns we have had at Candour. Lucy is extremely well connected, and she placed major articles & features for BAFTA winning mini-series for Sky Libby, Are You Home Yet?, C5’s Cause of Death and BBC Two’s Panorama: Beyond Reasonable Doubt and Yorkshire Midwives on Call. Lucy’s press campaigns included coverage across both broadsheet; tabloid, magazines and radio. Highlights include interviews on Radio 4’s Woman’s Hour, BBC News, Sunday Times, features in Stylist and Grazia magazines and multiple highly starred reviews.

I would recommend Lucy without hesitation.

Anna Hall, Executive Producer and Creative Director, Candour Productions